This shampoo has an acidic pH of 5.5. Its acidity aids in fixing the colour in the hair, enabling it to stay vibrant for longer.

Its formula is also vegan-friendly, as well as being free from parabens and sulphates. It contains the following active ingredients:

• Aloe vera for its soothing properties. This ingredient makes this shampoo suitable for sensitive scalps.
• Panthenol / provitamin B5, which leaves the hair shiny and soft with its moisturising and emollient properties. These actions help the hair to maintain a vibrant colour.
• Sorbitol to moisturise and condition the hair.

This product has been dermatologically tested in the Chelab microbiological laboratory in Italy, accredited by ACCREDIA and operating in compliance with the UNI CEI EN ISO/IEC 17025:2005 standard.

This shampoo bottle is made from green PE, which is a more sustainable, bio-based plastic that is derived from sugar cane.

First, apply the shampoo to damp hair. Leave it on for 1 minute, then rinse it out. Repeat these steps if necessary. For best results, condition the hair with Elgon Colorcare Delicate Conditioner 300ml after using this shampoo.

Avoid contact with the eyes. If this product gets into the eyes, rinse it out thoroughly with clean water. Use this product only as directed and keep it out of reach of children.

AQUA (WATER / EAU), SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, COCAMIDOPROPYL HYDROXYSULTAINE, DISODIUM COCOAMPHODIACETATE, PHENOXYETHANOL, SODIUM MYRISTOYL GLUTAMATE, PARFUM (FRAGRANCE), C12-13 ALKYL LACTATE, LACTIC ACID, BETAINE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, POLYQUATERNIUM-10, TOCOPHERYL ACETATE, PPG-2 HYDROXYETHYL COCAMIDE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, OPUNTIA FICUS-INDICA STEM WATER, PANTHENOL, PROPYLENE GLYCOL, CAPRYLYL GLYCOL, DECYLENE GLYCOL, BENZYL SALICYLATE, LIMONENE, POLYQUATERNIUM-59, BUTYLENE GLYCOL.