This extra-strong formula has an acidic pH of 5.5. Its acidity aids in fixing the colour in the hair by sealing the cuticle.

This cruelty-free formula also contains the following active ingredients:

• Supercharged violet pigments to neutralise the more stubborn yellow or brassy tones of lightened or bleached hair.
• Blueberry extract, which has nourishing and antioxidant properties that help to maintain cool blonde shades. The antioxidants protect the hair against damage caused by free radicals.
• Quaternium 80, which is a molecule in the formula that enables the purple pigments to last longer in the hair, prolonging the neutralisation.

This shampoo is free from sulphates and parabens.

The bottle is made from green PE, which is a more sustainable, bio-based plastic derived from sugar cane.

Firstly, apply the shampoo to damp hair. Then gently massage it into the hair to distribute the product evenly. Leave the shampoo on for 2 to 3 minute, then rinse it out. Repeat the previous steps as needed.

Avoid contact with the eyes. If this product gets into the eyes, rinse it out thoroughly with clean water. Use this product only as directed and keep it out of reach of children.

Elgon Ultra Silver Shampoo 1000ml / 1L is for professional use only.

AQUA (WATER / EAU), COCAMIDOPROPYL BETAINE, SODIUM C14-16 OLEFIN SULFONATE, SODIUM CHLORIDE, COCAMIDE DEA, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, PHENOXYETHANOL, PARFUM (FRAGRANCE), ACID VIOLET 43, BENZYL ALCOHOL, QUATERNIUM-80, PROPYLENE GLYCOL, CITRIC ACID, DISODIUM EDTA, SODIUM PCA, CAPRYLYL GLYCOL, DECYLENE GLYCOL, TOCOPHERYL ACETATE, GLYCERIN, VACCINIUM MYRTILLUS FRUIT EXTRACT.